Dane County Farmer’s Market Launches its Outdoor Tradition at Alliant Energy Center

Paige Zezulka, Copy Editor

The Dane County Farmers’ Market will be back in Madison on Saturday, April 10. Instead of being located at the Capitol Square where the market is usually held, the outdoor event will take place at the Alliant Energy Center to start off the year.

“Our fundamental mission is to ensure that Wisconsin family farms and small food businesses can be economically viable and that our community has access to high-quality, fresh local foods,” said Market Manager Sarah Elliot, “This mission continues whether we are permitted to be on the Square or not.”

Elliot mentioned, in a recent press release, that the market will be returning to the original location on the Square at some point throughout the season. But for now, the new location provides its customers a safe place to engage in the annual tradition.

The market will be available for the community on Saturdays from 7 a.m.-noon. Customers have an option to visit the market, browse and shop for items the traditional way or they can pre-order their items for pick up.

DCFM also provides Wednesday Local Food Pick Ups at the Alliant Energy Center. This is a safe way for customers to purchase products without any contact. Starting on March 24, the pickup drive-thru will be in the parking lot in front of the Exhibition Hall at the Alliant Energy Center at the address of 1919 Alliant Energy Center Way, Madison, WI 53713. Pick up times are from 3:30-5:30 p.m.

“Many of our loyal customers love the Local Food Pick Ups because they can leisurely shop from their homes and then safely and efficiently drive-thru the pickup while the farmers place their orders in their vehicles,” said Market Manager, Sarah Elliott.

DCFM has relayed a Safe Shopper Code of Conduct on their website regarding rules and regulations for its visitors who choose the on-foot shopping option on Saturdays.

They recommend only 1-2 people per household to attend. Pets are not allowed. If anyone is experiencing symptoms, they urge their customers to stay home. Masks are also required as well as the 6-foot social distancing rule. Eating on the grounds is prohibited. There will also be no access to any restrooms; so, plan accordingly.

This “true staple event” has been around since 1972 and even though things have changed due to the pandemic, DCFM is eager to keep the community safe and stocked with its local produce.

“We are proud to continue this partnership at Dane County’s Alliant Energy Center and do our part to help get fresh goods and produce out to families.” said County Executive Joe Parisi.

For more information on the DCFM, please visit their website at https://dcfm.org/