The Clarion


The Clarion has been the place Madison College students turn to for news, information and entertainment since 1971. We know students better than any other local media outlet. Why? Because we are students ourselves. Everyone who works on The Clarion staff is a student, from the editor-in-chief to the guy who draws our cartoons. Because of this, we are able to connect with students in a way other publications can’t. We publish every other week throughout the school year, with a circulation of 3,000 issues. We’re distributed widely at the Truax campus and Downtown Education Center, West and South campus and reach as far away as the regional campuses in Fort Atkinson, Portage, Reedsburg, and Watertown.

We can help!


Our business department promises to respond to any inquiries within 24 hours. You can stop by our office in Room A2033 at Truax, or reach us at:

[email protected] (608) 243-4809 (phone) (608) 246-6844 (fax)


Ad formatting requirements

All ads should be emailed to our business director. We accept ads in a variety of formats: PDF, JPG, and TIFF files. If you are unable to provide ads in these formats, we can scan a high-quality print of the ad for you. Any formatting questions can be directed to our business or art department.

Ad Rate Info


1 to 2 ads

• Full page = $400.00 • 1/2 page = $200.00 • 1/4 page = $100.00 • 1/8 page = $65.00

3 to 6 ads

• Full page = $367.50 • 1/2 page = $188.75 • 1/4 page = $91.90 • 1/8 page = $60.90

7 or more ads

• Full page = $335.00 • 1/2 page = $167.50 • 1/4 page = $83.75 • 1/8 page = $56.80


A limited number of color ads are available in each issue. Due to printing requirements, all color ads must by in CMYK color mode with a resolution of at least 300 DPI.

Charges for color

• Full-process color: add $50


Advertising invoices and tear sheets are mailed within 30 days of publication. Payment is due within 30 days of the invoice date. New advertising accounts and going-out-of- business ads must be prepaid. A charge of $15 or 15 percent of the amount of the check, whichever is greater, will be assessed on any returned or late check.

Ad dimensions utilized


Width: 4.875 inches Height: 7.875 inches



Width: 4.875 inches Height: 3.75 inches

HALF PAGE Dimensions

Width: 9.75 inches Height: 7.875 inches



Width: 9.75 inches Height: 16 inches

Advertisment deadlines

Advertising space reservations should be made seven days prior to publication, while all advertisements themselves must be received five days before publication.


The Clarion will be published on the following dates during the 2018-19 school year: Aug. 29, Sept. 12, Sept. 26, Oct. 10, Oct. 24, Nov. 7, Nov. 21, Dec. 5, Jan. 23, Feb. 6, Feb. 20, March 6, March 27, April 10, April 24, May 8.

Our schedule for the 2019-20 school year is: Aug. 30, Sept. 18, Oct. 2, Oct. 16, Oct. 30, Nov. 13, Nov. 27, Dec. 11, Jan. 22, Feb. 5, Feb. 19, March 4, March 25, April 8, April 22, May 6.


The Clarion offers ad building by talented Madison College graphic arts students. Charges range from $10 to $30 depending upon size of ad and type of work required. This fee will be specified in advance.

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