Advertising

The Clarion has been the place Madison College students turn to for news, information and entertainment since 1971. We know students better than any other local media outlet. Why? Because we are students ourselves. Everyone who works on The Clarion staff is a student, from the editor-in-chief to the guy who draws our cartoons. Because of this, we are able to connect with students in a way other publications can’t. We publish every other week throughout the school year, with a circulation of 3,000 issues. We’re distributed widely at the primary Truax campus and six other regional campuses.

We can help!

CONTACT US
Our business department promises to respond to any inquiries within 24 hours. You can stop by our office in Room B1260G at Truax, or reach us at: [email protected] (608) 246-6576 (phone) (608) 246-6844 (fax)

ADVERTISING OPTIONS
The Clarion has options for clients to share their message in our monthly print edition, our weekly electronic newsletter and our website. Details of each are listed below.

CLARION PRINT ADVERTISING

Ad formatting requirements
All ads should be emailed to our business director. We accept ads in a variety of formats: PDF, JPG, and TIFF files. If you are unable to provide ads in these formats, we can scan a high-quality print of the ad for you. Any formatting questions can be directed to our business or art department.

Ad Rate Info

Black and White Ads

1 to 2 ads
• Full page = $400.00 • 1/2 page = $200.00 • 1/4 page = $100.00 • 1/8 page = $65.00

3 to 6 ads
• Full page = $367.50 • 1/2 page = $188.75 • 1/4 page = $91.90 • 1/8 page = $60.90

7 or more ads
• Full page = $335.00 • 1/2 page = $167.50 • 1/4 page = $83.75 • 1/8 page = $56.80

Color Ads
A limited number of color ads are available in each issue. Due to printing requirements, all color ads must by in CMYK color mode with a resolution of at least 300 DPI.

Charges for color
• Full-process color: add $50

Payment Terms
Advertising invoices and tear sheets are mailed within 30 days of publication. Payment is due within 30 days of the invoice date. New advertising accounts and going-out-of- business ads must be prepaid. A charge of $15 or 15 percent of the amount of the check, whichever is greater, will be assessed on any returned or late check.

Ad dimensions utilized

Quarter Page Dimensions
Width: 4.875 inches Height: 7.875 inches

One-Eighth Page Dimensions
Width: 4.875 inches Height: 3.75 inches

Half Page Dimensions
Width: 9.5 inches Height: 7.875 inches

Full Page Dimensions
Width: 9.5 inches Height: 16 inches

PRINT PUBLICATION DATES
2024-2025 Academic Year

Aug. 26, 2024
Sept. 25, 2024
Oct. 23, 2024
Nov. 13, 2024
Dec. 4, 2024
Jan. 22, 2025
Feb. 12, 2025
March 5, 2025
April 9, 2025
May 7, 2025

Print Deadlines
Advertising space reservations should be made seven days prior to publication, while all advertisements themselves must be received five days before publication.

ELECTRONIC NEWSLETTER ADS
Our electronic newsletter publishes every Wednesday throughout the semester. It is sent to the inboxes of more than 14,000 students. Open rates range from 12% to 15% with 1,500 to 2,000 students opening the newsletter every week.

We limit our e-newsletter advertising to four spots in each newsletter. We believe limiting the number of ads in each e-newsletter will give those ads more impact.

• The two ad spots in the top half of the e-newsletter (side-by-side) are each available for $100.
• The two ad spots on the bottom half of the e-newsletter (side-by-side) are each available for $50.

Ad size should be 300 pixels wide by 250 pixels tall at 72 pixels per inch. We accept PDF, JPG and PNG files. Provide a URL to include as a direct link for more information.

WEBSITE ADS
Advertisements featured on our website are purchased for the duration of the current print cycle. Cost depends on location:

• Advertisements located on the front page of our website cost $100.
• Advertisements on the inside pages of our website cost $50.

Discounts are available when purchasing multiple ads and cross-platform bundles are available.

Ad size should be 300 pixels wide by 250 pixels tall at 72 pixels per inch. We accept PDF, JPG and PNG files. Provide a URL to include as a direct link for more information.

AD BUILDING

The Clarion offers ad building by talented Madison College graphic arts students. Charges range from $10 to $30 depending upon size of ad and type of work required. This fee will be specified in advance.