Musicians such as John Entwistle, Paul McCartney, and Jerry Garcia rocked the stage in their day playing songs that defined an era of rock ‘n’ roll. Through the ages they’ve sold out arenas, inspired countless aspiring musicians and solidified their spot in The Rock ‘n’ Roll Hall of Fame. Now, Scott Segelbaum is preserving a different form of their art

The Rock Art Show at Ho-Chunk Casino consisted of original paintings by musicians, lithographs, original concert posters, and hand written song lyrics.

Segelbaum began his touring art show in 1992 after many years of working with radio. His love of the painted artwork created a love of a genre that wasn’t as popular as it is today.

“Back in those days, there really wasn’t any rock and roll art. There was Jerry Garcia, John Lennon, and Ronnie Wood. That was it. Nothing else existed,” Segelbaum said at the opening of his show. “When we started this show, a lot of these artists started getting into it because of our show.”

The Rock Art Show is the exclusive dealer of Ringo Starr’s artwork. Segelbaum regularly tours with Starr dealing his artwork across the world.

Everything sold comes directly from the artist. Along with the paintings are photographs documenting musicians on and off the stage. Photos of The Beatles seconds before playing “The Ed Sullivan Show” and Buddy Holly writing on his tour bus are moments preserved only by these photos.

Its not just fans buying from the show. During a show in Nashville, Tenn., Segelbaum was approached from an unlikely customer.

“I was in a mall, it was Sunday late in the day and was just about ready to shut down for the weekend and a guy walks in and goes ‘oh there’s the guy to talk to.’ I look up and it’s Robert Plant [the lead singer of Led Zeppelin]. He sat and talked with me for like 20 minutes and I said ‘I gotta show you this one picture.’ I showed him one of the photos of him and [Jimmy] Page. He goes ‘Oh my god, I have to have that.”

Segelbaum also is able to bring people who worked on the pieces to his shows. Ron Campbell was in attendance drawing his famous photos for purchase.

Campbell is a living legend in the animation field. He has been animating for over 50 years and his credits include “Scooby Doo” “The Smurfs” and “The Flintstones.” The project that brings him to the Rock Art Show is his contributions as Director of The Beatles Animated TV show as well as being an animator on “The Yellow Submarine.” His drawings now have been an immortal partner in the history of The Beatles.

“Just the feeling I should, the instinctive feeling that I should do that,” Campbell said of why he started to draw at such an early age. “Of my paintings, they sell more readily than others because of the tremendous number of Beatle fans and their connection to music. Music has a way of capturing a nostalgic memory.”

Segelbaum and Campbell both look forward to making Madison an annual stop on the tour in coming years.