The passion is evident the second you step through the door. Greg Ginter’s Guitar Shop of Wisconsin is a haven for all musicians. Whether you are an aspiring acoustic guitarist or an experienced shredder, 1804 Wright Street can fulfill all of your stringed-instruments’ needs.

Baritone guitars, violins, amplifiers, mandolins… Whatever your fancy–whatever your need–they can guide you in the right direction with information and advice you can trust. Between Greg and just one of his employees there is 100+ years of experience.

The Guitar Shop of Wisconsin is one of the largest, if not the largest, used and vintage, acoustic and electric, sellers and buyers in America’s Dairyland.

They are open Monday through Saturday, 11 a.m. to 6 p.m. The shop recently moved from its previous location near the Barrymore theater in August.

After speaking with him, Ginter allowed that his largest market is beginning guitarists. Though a big chunk of their business is servicing working Musicians, all levels of talent are welcome and encouraged.

They have guitars starting out at $125, specifically for beginners (or broke college students). They will show you the ropes on how to maintain and operate the instrument, such as how to string and tune.

The shop has serviced some pretty notable names: Bob Dylan, Cheap Trick, Slash and the Zach Brown Band, who stopped by just a few weeks ago. Which isn’t all that surprising to me. After selling over 17,000 guitars, I’m sure that helps solidify your place as the one-stop-shop for touring bands and guitarists.

Ginter started as a roadie for a local band as a guitar technician. He started selling and servicing out of his basement in 1989, then moved to a location in 1994.

So, whether you don’t know how to turn on the amp or you can fret your way through the Circle of Fifths in your sleep, you can trust Greg Ginter and his people when he says “For stringed instruments, we take care of everybody.”